We have just completed
the printing of two full colour jobs on recycled paper.
A 1000 colour booklets for a local author to be sold in aid
of our local charity the Mary Stevens Hospice and some perfect bound Yearbooks
for an Academy in Sussex.
These are rare occurrences.
Because they are the first large full colour orders we have printed on
recycled paper or card for a few years.
We have printed smaller quantities of business cards and
leaflets on specialist recycled papers and some of these lend themselves well
to the digital print process as well as on our Heidelberg offset press.
We even have customers who request that their documents are
printed on recycled papers.
Using recycled papers for smaller print runs where the paper
represents a lower percentage of the total job cost and does not increase the
overall cost of printing significantly.
But as quantities increase so does the price differential
between recycled and virgin papers.
Why does it cost more
for recycled paper?
The printing cost for recycled paper is substantially more
than for conventional papers even now we live during times when we are all recycling more and more of our
papers and products.
The domestic collection process has improved dramatically –
and most households now fill up a bin with paper and card for collection.
The same can’t be said for businesses – if we want to take
paper to the local recycling centre we are charged for the privilege. If we generate large quantities of waste
paper some companies will collect it free of charge. But we are not in that league with our small
volumes of waste!
Many of the recycling factories currently have stockpiles of
paper to process – the problem now is whether it is economically justified to
process these or store until more favourable market conditions.
The paper has to pass through purification and this involves
more production costs in terms of power and water.
And with all paper mills suffering increasing costs and
price pressures – the cost of virgin papers is comparatively low at the moment and
it is hard to make to case for using recycled papers.
Paper merchants are cutting stock levels which could mean
longer delivery times for the slower-moving recycled ranges. And in the world of digital print we need
fast delivery!
And so with the exception of newspaper printing, the paper
merchants inform us that the sale of recycled sheets has declined by 75% in the
past decade.
The principal reasons
for the decline in recycled paper usage
·
The simple economics of pricing is the critical
factor. If buyers are under pressure on
costs then environmental considerations become secondary. Recycled papers can carry surcharges of
between 20% and 50% and this can result in quite a lot more on the larger print
runs.
·
Sustainable sourcing accreditations like FSC are
viewed as good, if not better, than recycled papers for the environment. A classic example is the Woodland Carbon
Capture scheme organised by Premier Paper and highlighted in a previous blog.
·
We all like our papers to be bright white as an
indication of quality. High white
recycled sheets are invariably going to be more expensive than virgin grades by
up to £200 per tonne.
·
The growth of digital printing has not helped –
digital production machines are less tolerant than offset presses for the
fibres in recycled papers getting into the fuser units. As a result – most digital printing
businesses opt for part-recycled or FSC papers.
·
Do customers really notice? As a printing business we take a particular interest
in the type of paper people use. But does
the average person look to see whether their printing is from a virgin, part-recycled,
sustainable of 100% recycled paper?
Probably not.
Can recycled papers
help your brand or environmental positioning?
Whether the recipients of printing are aware the paper is
recycled or not is a moot point.
In most cases it is the recycled symbol or a small amount of
text hidden on the back page that identifies the paper source.
For some companies it adds to their corporate branding and
they make great efforts to highlight their environmental credentials and
responsibility.
However, we have used it very effectively for some
applications for very small businesses as well.
One customer imports fair trade food products and the
recycled printing on packaging, stationery and leaflets enhances the environmentally-aware
brand image they wish to project.
Another client sells vintage clothing – and we have used
recycled card as the basis for very effective printed tags for their shops.
However, for the bulk of our clients in the private sector,
recycled paper has dropped down the agenda.
The public sector, in the meantime, continues to remain a
strong advocate of recycled paper.
When printers are invited to tender for public sector
contracts the use of recycled paper is often a pre-requisite to join the
approved list of suppliers.
Following Tony Blair’s arrival in Downing Street in 1997 a
number of new initiatives were started to promote recycling generally and the
use of recycled paper in particular.
The volumes of recycled papers went up to between 12,000 and
15,000 tonnes per annum in government departments and 100,000 to 120,000 tonnes
across local government.
One of the most successful labour party initiatives – “Wrap”
– ran out of steam long before the last labour government fell.
As austerity began to filter through the public sector the
absolute overriding priority became the cost of paper and printing.
So although it is estimated that for every tonne of 100%
recycled paper used rather than virgin paper * we save 30,000 litres of water
and 3000-4000KWh of electricity – enough for a 3-bedroomed house for a year.
The direct costs were the over-riding consideration because
decisions were made with budgetary constraints.
Recycling in the
“digital age”
We are now in the digital age and in theory many of the
things that have been printed in the past are no longer needed.
Messages at the bottom of emails ask you to consider the
environment before using the printer.
And yet, we are generations away from the paperless office
that was predicted to come into effect in the 1990’s.
Print continues to be one of the most powerful and effective
methods of communication. But, like
anything, it has to be justified in terms of cost above all else.
The amount of “junk mail” we receive through the letterbox
is declining but targeted direct mail is beginning to gain popularity again.
Printing is re-defining its position in the communications
mix and paper prices are a major part of the decision-making process.
Paper prices are certainly on the rise at the moment and the
financial differential may yet place recycled paper in a more favourable
financial position before too long.
For more information, visit our website.
This is very convenient information about eco friendly printing.This method reduce environment pollution.I'm impressed with your post.Thanks a lot.
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