One of the
best times is in the week between Christmas and the New Year – when most of our
customers are either closed or operating a skeleton staff.
Like most in
the printing industry we close down from Christmas Eve until the first Monday
of the New Year.
We rarely
lose any business. A few customers in
the travel industry want to get their mailshots out and we still get the lady
wanting an enlarged copy of her knitting pattern.
Sadly,
orders of service are much in demand at this time of year.
Although when
we had our bespoke funeral printing website for the printing of Orders of
Service, we had to be prepared for any urgent orders that could arise.
This year we
probably lost about three online print orders which we were unable to
fulfil. In my view this was a small
sacrifice for the benefits associated with taking a break.
I am sorry
if any inconvenience was caused to those who did place an order and
subsequently cancelled, but…
Everyone
needs time out taking stock of the last twelve months and planning what to do
in the months ahead. And sitting on a
Moroccan beach soaking up the sun, drinking with friends and reading my annual
paperback (the paper version not on one of those Kindle things!) – resulted in
the perfect rest.
Unfortunately,
things have a nasty habit of “bringing you down to earth” rather quickly.
At this
point you realise how dependent we all are on technology.
Our
broadband supplier had decided to migrate to a new system without informing us
– so the first thing to happen on the chilly Monday morning after unlocking the
doors was to find that there was no Internet connection.
We spent
about three hours re-starting machines, re-setting the routers and trying
everything we could with our limited IT knowledge – but all to no avail!
Eventually
we decided to call our IT specialist to help.
After going through the same checks as we had undertaken but more
professionally – without hitting the computers and pulling the connections in
and out – came to the conclusion it was not at our end but the problem lay with
the broadband supplier.
In our case
the fault lay with Shellcom Communications (there – they have been named and
shamed!) – who decided to put their phones on standby and ignore all incoming
calls whilst they sorted things out. But
we struggled to get any messages to them for the next three days – so we
followed instructions and were sent a new system password to connect to new
servers they had migrated to over the holiday break.
In the
meantime, we were travelling to and from our homes to copy over files and get
them printed on a regular basis (fortunately I only live a couple of miles from
the business).
We could
survive doing this but it would drive me mad if it went on for a long time. So we “piggy-backed” onto some local person who
had an unsecured wi-fi connection.
Then our
digital mono printer went into self-destruct mode – the engineer arrived within
the four hour target but decided a new part needed to be ordered. We later realised we had this part in stock
for any such emergency.
So we had no
mono printing for 24 hours and quite a few large jobs that had built up in the
first few days back at work.
Then in an
attempt to configure new IP addresses for the routers our network crashed and
we were unable to communicate with any of our printing machines. A small disaster was becoming a catastrophe
in our terms!
We couldn’t
output printing plates for our offset print operation or complete any digital
print orders.
At this
point you feel like just walking out and going back to the beach.
The moral of
this little story is always to have a contingency plan for every
eventuality. The modern terminology
(which I detest!) is a risk assessment. Always
be prepared for the worst eventuality.
Despite
being without broadband we can manage to carry on our business. It could have been a lot worse – for example,
I can recall some of our colleagues in a similar business who have had to manage without any power or had to
overcome floods, when they returned to work.
All I can
say is that whatever has caused our problem there is no need to get stressed
about it.
On Friday
afternoon, we eventually identified the problem. The password they had sent had a single digit
error and this compounded the problem through the network. It was all sorted and we could enjoy the
weekend.
But it confirms my view that 2015 may be a tough
year – but we are now ready for whatever is thrown at us!Visit Direct2Print for information on Digital Printing.
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