Monday, November 11, 2013
Let’s Get Started!
The number of people deciding to start up their own business continues to expand. It is estimated a record of 500,000 new businesses have started in 2013.
Sometimes it is a lifestyle choice and sometimes it is out of necessity. Sometimes it is the implementation of plans that have been a long time in the making, and sometimes it is seen as the only way forward to develop a career or provide an income.
In almost every case you will need to generate some income as soon as possible to start covering the overheads that will arise and the household bills that will continue. Anyone planning to start up a business needs good advisors to point you in the right direction. It is important to get good support on all the key aspects of business, including financial and legal from an accountant and solicitor respectively.
The banks are usually demanding that a fairly detailed and comprehensive business plan supports the commercial viability of your project. And you will often need to submit management accounts to make sure the project was “on track” and their risk was being monitored.
However, the hardest part with most new businesses or when going self-employed is building up profitable sales. Finding advisors to help you with this most important of tasks is not easy. Marketing specialists normally demand high fees for offering any form of specialist advice. Agencies do not normally work unless the new business is of a sufficient size to afford a monthly retainer.
So where do you start?
The budding entrepreneur will probably already have built up some useful contacts and may even be lucky enough to have clients from the first day. However, any new business will almost certainly need to generate revenue fairly rapidly to survive, grow and prosper in the future.
Putting the detail behind the marketing plan is difficult. Failing to achieve anticipated sales turnover is the primary reason for the failure of most businesses and business plans.
Any marketing plan needs to allow as much flexibility to adapt to circumstances and concentrate on those marketing activities that are proving to be the most cost-effective.
And how do you generate new customers and translate this business into profitable sales revenue?
In the “old world” this would range from anything from putting a few adverts in the local paper or a shop window right through to trying to replicate larger companies with a colour brochure. The more sophisticated businesses would use other traditional methods such as direct mail and telemarketing.
However, marketing a small business in the current environment requires a more holistic and comprehensive approach because the multi-channel opportunity of business communications.
Spreading a limited resource over different channels in this age of digital communications and social media marketing requires expert help and guidance. It is difficult to find this sort of help because there are very few multi-channel advisors or providers.
Direct2Print the online digital print and online document printing company are offering a business service specifically aimed at the new business owner – wherever they happen to be based in the UK.
“GROWTHPLAN” is a marketing package tailored to each individual budget. Starting at an annual cost of £1000 it provides a multitude of services from one single supplier.
Direct2Print have combined the design and print function along with a web design and digital marketing service.
There are three options which provide a fixed cost for an integrated marketing service. The combined services are classified as a Bronze, Silver and Gold “GROWTHPLAN” marketing package tailored to each individual budget. These marketing services can be managed utilizing new communications technology online with video link meetings. The services can be adapted to each client and are particularly relevant to start-up businesses.
The “suck it and see” approach means different communication channels and campaigns can be tried, tested and adapted as the new business evolves. Any further investment would then be directed at those activities that prove to be the most cost-effective.
The small business benefits from a structured campaign or combination of marketing activities which are integrated for maximum impact from a limited budget.
For more information – Contact Direct2Print on 0800 0346 007